Style: Crimson And Comfort In Valentino’s Summer Menswear

(Photo credits : Valentino)

Valentino recently released its menswear collection for the Summer of 2018 in their stores, and the prevailing theme was comfort and crimson, with strong inspiration taken from sportswear. Fronting the summer campaign is actor, musician, and openly gay ex-Youtuber and singer Troye Sivan.

In a couple of videos released on the Valentino Instagram, Sivan is shown dancing in a vibrant red tracksuit as well as in a leather jacket, a gray top, and black track pants. Other photos of the star show him in a white VLTN shirt and black track pants.

Aside from the inspiration taken from sports, the red Valentino logo was also very prominent, broken only by a pair of white stripes.

Watch the Instagram videos below.

Join the sportswear revolution with the latest men’s #ValentinoSS18 #AdvCampaign. Watch the video starring @troyesivan and feel the energy of a new year and a new season Location: Pier 59 Studio, New York Photographers: @inezandvinoodh Creative direction: #PierpaoloPiccioli

A post shared by Valentino (@maisonvalentino) on Jan 13, 2018 at 12:51am PST

Discover the new men’s #ValentinoSS18 #AdvCampaign highly influenced by a sportswear mood and the use of a vibrant red Valentino logo, video stars the talented @troyesivan. Location: Pier 59 Studio, New York Photographers: @inezandvinoodh Creative direction: #PierpaoloPiccioli

A post shared by Valentino (@maisonvalentino) on Jan 13, 2018 at 5:50am PST

Sivan, for his part, was very happy about being the face of this new Valentino campaign, tweeting “GOOD morning! Here to announce….Ur boy is the face of @MaisonValentino Menswear!!!! shot by @inezandvinoodh! 2018 is a rollercoaster. Love you all”

GOOD morning! Here to announce….Ur boy is the face of @MaisonValentino Menswear!!!! ❤️❤️❤️ shot by @inezandvinoodh! 2018 is a rollercoaster. Love you all pic.twitter.com/zUw4Swgsr6

— troye sivan (@troyesivan) January 7, 2018

Aside from being the face of this Valentino campaign, Sivan also recently released two songs – “My My My!” and “The Good Side” – from his upcoming album. Sivan previously broke into the music industry with the album “Blue Neighborhood”.

What do you guys think about this new, relaxed summer collection from Valentino? Do you guys approve of Sivan fronting this particular campaign? Share your thoughts with us in the comments section below!