Watch This : Skittle Gives Up Its Color For Pride

For London Pride, Skittles, the yummy rainbow candy company, decided to give up its color. This is the full text:

“So this is kinda awkward, but we’re just gonna go ahead and address the rainbow-coloured elephant in the room. You have the rainbow … we have the rainbow … and usually that’s just hunky-dory. But this Pride, only one rainbow deserves to be the centre of attention – yours. And we’re not going to be the ones to steal your rainbow thunder, no siree. That’s why this weekend, we’re giving up our rainbow. But don’t worry, we’ll still be there to celebrate every colourful minute with you, we’ll just be completely starkers while we do it.

Have a great day, Pride.

From Skittles.”

Check out the video below!