Watch This : Tiffany & Co. Same-Sex Couple Ad
Few months ago, jeweler Tiffany & Co. featured a gay couple in their printed and digital ads. This time they are back with a video that celebrates diversity in love with a moving new ad. Entitled “Will You?”
The video is full of the best kinds of questions such as, “Will you let me be the guy who gets to make fun of you because you take three minutes to butter your toast in the morning?” and ends with a simple, four-word inquiry: “Will you marry me?”
The commercial features a variety of couples, including an interracial couple and a same-sex couple, on the road to engagement. Tiffany & Co. previously featured the same gay couple in an ad released in January.
“Nowadays, the road to marriage is no longer linear,” Tiffany spokesperson Linda Buckley said to CNN. “True love can happen more than once with love stories coming in a variety of forms.”
Once again, Tiffany & Co., I congratulate you. Your commercial is very moving. The music and beautiful images are amazing!
What do you guys think? Wanna marry me now? Lol
Dave
I’m glad to see people invoking their right to marry, I personally don’t believe in marriage.
Bravo, Tiffany and Co.
I’d marry you Dave lol 🙂
Here’s the issue I see.
It’s always gay men. Do lesbians not deserve the same respect?
Troy: as they say “Closed mouths don’t get fed.” Since gays tend to be the most vocal of the LBGT crowd it’s expected they’d be the ones most catered to.
This ad looks great. But where is the same sex couple scenes? I saw them once. I believe that it is lacking.
Well, I guess a little something is better than nothing, but it’s rather shitty….did you notice that the gay couple are seen only a fraction of the time that the others are seen…I counted only 3 extremely quick shots of the gay guys and 1 of those was a long shot much further back and down in the corner of the screen, whereas the straights were featured prominently center screen…and…the straights are shown caressing and kissing, even partially nude, but the gay guys are not only fully clothed, but in business suits yet…don’t get me wrong, I think a guy in a business suit looks great but in this case it’s clear that they would prefer the gay guys to have as much clothing on as possible. Like I said, it’s better than nothing, but in this commercial we are definitely depicted second class compared to the straights.
P.S. – I Need A Husband!!
kinda sad and pathetic that gays buy into this … This is not to celebrate the diversity this is to bring “stupid fags to spend $$$ here” ad and we all fall for it … Just makes me wanna shop at Cartier even more lol
gay couple not featured as much as hetro couples…like a fleeting thought…but no substance…oh well…tiffany you get a B- for effort…contact me i’ve got your ad angle for gay couples…
I hate to be the monkey wrench but are we still taking baby steps… sigh! No men of color! Over all I’m glad to see them including instead of excluding but a Asian, Hispanic , Indian or Black male somewhere in the mix would have been enlightening!!!
I agree with REALLY and Chris Austen (TChristopher1)
The gay guys were NOT given as much air time as the straight couples.
They were merely an “after thought” and “spliced” into the video. Tiffany didn’t win any points as far as I’m concerned.
I also agree with Chris Austen all the way. The Same sex couple was not seen as much as the Heterosexual couples. when they have a commercial that has the same sex couple for the whole commercial and not just a quick screen shot and then back to the opposite sex gladly let me know. With that being said it is a start but not good enough
(Sigh …) To those of you who’ve trashed this ad for whatever “reason” you gave, we get it; you’re cool. Tiffany & Co. has shown the courage to produce an ad that reflects and respects our current reality, and you think they should be slapped for it. In my opinion, you do not deserve their respect. Those of us who live in the real world recognize this ad to be the step of progress that it is.
News flash: Same-sex couples are a tiny minority of all couples who are contemplating marriage. Fact.
I work in the advertising/marketing industry, and I would bet a month’s salary that careful research was done to determine the exact percentage of engaged couples who are gay. I would bet another month’s salary that the producers of this advert-video showed gay couples for the number of seconds that precisely corresponds to that percentage. Agencies have to perform this kind of justification when they propose a bold move that may be challenged by the client as controversial.
Those of you who wanted the guys shown in a bedroom scene need to realize that mainstream society is still trying to embrace the fact that some of us love our own gender. It’s too early to confront them with scenes they’re rather not see. The point of the ad was to welcome all segments of the wedding market, not annoy the majority. Get over yourselves and accept the gesture with grace.